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We are very excited that the outdoor industry retailers voted some of our brands as leaders in their respective categories in Snews (an outdoor industry publication). The survey polls a majority of our industry each year to ask which brands are leading sales. You can read the full article for hard goods at https://www.snewsnet.com/SNEWSFreebie/OutdoorSportsMarketingFriend.html What are the top-selling tent brands this year? MSR once again sits in the top-selling brand spot in the tent category. Diversification even in a down market continues, with numerous brands being listed as top sellers just as has been the case in the two years prior – this is a very competitive category to be sure. Aside from the few percentage points moved up or down the list by some, the category remains status quo. Other notes to read over in the article are: Osprey, Cascade Designs, and Smartwool’s tops in their category
March 1st, 2010 Krissy Moehl Top Female at Mt. Mitchell Challenge “Mt Mitchell was a fun opportunity to sneak in an early season race and see where I was training wise,” says Moehl. “Surprise winter conditions challenged race director Jay Curwen to come up with a new route to get us to the Mount Mitchell summit. I was a little bummed to miss out on the trails, but enjoyed the opportunity to be at the highest point east of the Mississippi.”
Krissy wore her Vasque shoes of choice, the Mindbenders. Coming to retailers soon! To help with traction on the enormous amount of snow and ice, Krissy drilled some hex head screws into the soles. This enabled her shoes to remain super light weight and weather the tough conditions. Article from: http://blog.vasque.com/ Check out the Raptor Series and make sure you have them on order.
MSR Hubba Hubba HP Tent Wins Outdoor Magazine Editor’s Choice Award Outdoor magazine’s Editors’ Choice Awards are only presented once a year to their favorite products based on months of testing in the field and the laboratory. This year, the editors tried out over 500 products through trekking tours in Europe, North and South America and Ozeania, ultimately choosing only 15 products as the best of the best. The MSR Hubba Hubba HP tent was chosen as a result of this testing as well as standing up to a 450 horsepower-strong wind machine in the laboratory. Outdoor editors recognized the MSR Hubba Hubba HP tent for its “sensationally low weight – despite lush amenities” and noted that its “lightweight and weather performance impressed on test tours in the Rocky Mountains and Newfoundland.” The freestanding, two-person MSR Hubba Hubba HP tent is the high-performance version of the popular MSR Hubba Hubba tent. At only 1.69 kg, it features a lighter technical fabric and less mesh that provides superior protection in more extreme three-season conditions like snow, sand and wind. The all-in-one hub-and-swivel pole design is strong and simple to use and is uniquely configured to provide maximum interior space for two including two doors and two vestibules for gear. Cascade Designs, Inc. Donates Equipment to Haiti Earthquake Relief Efforts through Operation USA SEATTLE, U.S.A. – Cascade Designs, the Seattle-based industry leader in the design and manufacture of premier outdoor equipment, has donated over $100,000 USD retail value worth of Therm-a-Rest® mattresses, MSR® group shelters and Platypus® collapsible water reservoirs to Operation USA in support of their aid to people affected by the catastrophic earthquake in Haiti. The donated supplies are part of numerous shipments to Haiti from the Operation USA warehouse in Wilmington, CA. Quickly after the earthquake, United Airlines committed to helping the people of Haiti with a series of donated air shipments to Port-au-Prince. The shipments included Operation USA donated medical supplies, mattresses, shelter and water storage. An additional delivery is currently being arranged for shipment in the coming weeks. Operation USA works closely with partners on the ground in Haiti to get through the challenging conditions to get supplies where they are needed most. These partners include L’Athletique d’Hait, Hands and Feet Project, International Medical Corps, Partners in Health and St. Damien’s Pediatric Hospital/St. Luke’s Schools. “The situation in Haiti is tragic, and we feel compelled to help, knowing the products we make can make a huge difference to people trying to survive in such devastation,” said Joe Mc Swiney, President of Cascade Designs. “We have great confidence in the effectiveness and ability of Operation USA to get these supplies to where they are needed most.” In the past Cascade Designs has worked with Operation USA to support relief efforts for the Southeast Asian Tsunami, Hurricane Katrina, the Pakistan Earthquake, California Wildfires and most recently the flooding in the Philippines, Indonesia and Samoa. About Cascade Designs, Inc. Cascade Designs’s premium outdoor brands include: Therm-a-Rest®, the global leader in premium outdoor comfort; MSR®, the ultimate in high performance outdoor gear; Platypus®, specialist in modular hydration solutions for optimum performance; SealLine®, the outdoor leader in all-purpose, portable gear protection; and Tracks®, lightweight walking staffs and trekking poles. Visit www.cascadedesigns.com or call 1-800-531-9531 for more information. About Operation USA The winter show was highlighted by visual ideas on product merchandising from Cascade Designs for both large and small dealers. The pictures from the OR booth represent ideal ways to show both Platypus and Sealline at your retail location. Contact your representative and we will make your store look as good.
You might not even know about Vasque Mindbender yet, but it was the shoe Krissy Moehl wore when she won last summer’s Ultra Trail du Mont Blanc. This summer, Vasque will release a GORE-TEX version to add weather protection to its stable trail shoe. What caught our eye about this shoe is its floating tongue that is unique in a GORE-TEX shoe. Rather than including a gusseted tongue that holds the laminate membrane, Vasque and W.L. Gore worked together to separate these components for a more comfortable fit. Now, the laces attach to a mudguard that contains the GORE-TEX laminate, while the tongue is completely free to move around under the weather-proof mudguard. Reviewed taken from www.irunfar.com PrAna’s Spring/Summer 2010 Collection takes sustainable apparel to the next level of style. PrAna continues to combine innovative design with reduced environmental impact. This season, 52% of prAna’s collection is made with organic, recycled, or sustainable materials.
“Our inspiration this season came from the Americana roadie couple, exploring the natural wonders in the good old USA, cruising in their van and camping along the way,” says Pam Theodosakis, co-founder and Design Director of prAna. “We wanted to design a collection that they could relate to– well-loved styles, conscious construction, and appropriate price points for the season.”
Vibrant colors and Bohemian flair mark the women’s lifestyle collection this season. Trend driven animal prints, fine stitching, burn-out prints and sublimated artwork create free spirited pieces that are one of a kind and performance ready. Throughout the collection, intricate embroidery, floaty fabrics and luscious colors make each garment a work of art. |
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