OSM’s brands continue as leaders for their respective categories

We are very excited that the outdoor industry retailers voted some of our brands as leaders in their respective categories in Snews (an outdoor industry publication). The survey polls a majority of our industry each year to ask which brands are leading sales. You can read the full article for hard goods at https://www.snewsnet.com/SNEWSFreebie/OutdoorSportsMarketingFriend.html

What are the top-selling tent brands this year?
MSR – 14%
The North Face – 10%
Kelty – 7%
Marmot – 5%*
Mountain Hardwear – 5%*
Eureka – 5%*
Big Agnes – 5%*
Sierra Designs – 2.5%
*Tied companies are listed randomly and all are considered statistically equal in terms of ranking. All answers have been rounded up to the nearest 0.5 percent, and since we don’t name every single company name or category with a percent, the percentages may not total 100 percent.

MSR once again sits in the top-selling brand spot in the tent category. Diversification even in a down market continues, with numerous brands being listed as top sellers just as has been the case in the two years prior – this is a very competitive category to be sure. Aside from the few percentage points moved up or down the list by some, the category remains status quo.

Other notes to read over in the article are: Osprey, Cascade Designs, and Smartwool’s tops in their category