Keep Your Customers Funk-Free

In Specialty Outdoor, we appreciate originality.  But, when it comes to selling, keep your customers funk-free and you’re guaranteed to have retail success and loyal followers.  Let’s take a look at what we mean:

Last weekend, Rion Smith and Cullen Mann participated in the Blue Ridge Relay.  At roughly 25 hours and 208 miles, the BRR is a test of endurance, planning, and your gear. Put six sweaty dudes into a van driving and racing through rural NC with no showers and you have a recipe for one thing: FUNK.

Your “dri-fit” shirt becomes a smelly, wet plastic bag. Running shorts are thrown to the trunk, done for the race because the thought of wearing them again makes you nauseous.

What do you grab to wear?  Remember, you have 15 more miles to run and 20 hours to go…

SmartWool.  You grab a fresh pair of SmartWool (compression) socks, microweight boxers, and microweight tee.

Why?

SmartWool is naturally odor-free, antimicrobial, feels soft and comfortable, and regulates your body temperature to reduce sweating or chills.  Intimates, feet, and arm pits… all the places where your customers can benefit the  most from antimicrobial fabric and variable temp performance. Our van benefited from SmartWool with less funk, fresher runners ready to tackle their next leg, and a top ten finish.

So, the next time a customer comes in talking about a backpacking trip, travel for work, or even a relay race, outfit them in SmartWool.  They’ll thank you, and so will their travel companions.

SmartWool is funk-free and Blue Ridge Relay approved!