Cascade Designs

Maximizing Your ROI on Fuel Canister Purchases

cullen January 23, 2012 MSR 0 Comment

Surcharges on fuel canisters can undermine your margins when stocking this necessary cooking accessory from other brands. Cascade Designs (MSR) and Outdoor Sports Marketing break down our policies to ensure you maintain your profit margins and stay informed. Shipping fuel canisters via small package carriers like UPS and ...

Papa Cooke’s Chicken Soup

Effort Inc November 28, 2011 MSR 0 Comment

Only my chicken soup recipe goes by the Papa Cooke moniker.  My dad is the actual Papa Cooke.  It's just that the amazing deliciousness of my soup has a taste that no one would ever believe I made.  It takes a Granny, a Paw Paw or a Great Uncle to ...

OSM at the 2011 World Championships of Surf Kayaking

osm November 17, 2011 SmartWool 0 Comment

Dear Retailers and OSM fans, We wanted to take this opportunity to share a photo journal and some notes about a recent event where OSM played a very large role.  If you were not aware, the East Coast of the United States, more specifically the Outer Banks of North Carolina was ...

Familiar faces in BRO magazine

osm November 16, 2011 Thermarest 0 Comment

We were pleased this morning to see such familiar faces on the cover of the November 2011 issue of Blue Ridge Outdoors Magazine.  Our Thermarest Neo Air sleeping pad, MSR Carbon Reflex 3 tent and MSR MicroRocket stove all found a place in a list of top-40 ...

Photos on the Trail – OSM Invitational 2011

osm October 31, 2011 Vasque 0 Comment

The hiking trail is where OSM truly has you covered from head to toe.  Special thanks go out to our incredible vendors who supported us on the trail at this year's invitational; Vasque, SmartWool, Cascade Designs, Osprey, prAna and Chaco, all essential to our ...

Photos on the River – OSM Invitational 2011

osm October 26, 2011 Seal Line 0 Comment

Paddling was our most popular activity at this year's event.  Headwaters Outfitters in Rosman NC shuttled us to a couple of the most beautiful class I-II sections of the French Broad River.  The blazing colors of the Fall foliage added the already beautiful riverbed with it's many twists and ...

Photos on Bikes – OSM Invitational 2011

osm October 24, 2011 SmartWool 0 Comment

Welcome back once again to the OSM invitational.  We know you miss it so we are trying to stretch the event out as long as possible.  One of our activities in Pisgah Forest was Mt Biking.  Thanks to our trusty Smartwool tent our bikes had a place to rest and ...

Longboard Asheville thanks OSM and vendors for support

osm September 20, 2011 Video 0 Comment

May 28th, 2011 Longboard Asheville hosted the first Thrasheville Mountain Skate Festival.  This event saw competitors from Michigan, Connecticut, Georgia, South & North Carolina, Virginia and Tennessee.  The event included a race and slide jam on a closed neighborhood road in Asheville.  Competitors of ages 9-45 participated.  The event ...

Building Tents and Family Memories

cullen August 31, 2011 MSR 0 Comment

I grew up camping in a 25 year old tent that my father backpacked with religiously in his younger days.  It was still going strong, weathering rain storms, snow pack, and a not-so-gentle teenager, when it was my turn to ...

You’re one order away from Travel Specialty

cullen August 8, 2011 Vasque 0 Comment

If you're in Outdoor Specialty, you're only one order away from being in the Travel Specialty market.  Here's how to do it: Cross merchandise an area of your store with a travel focus.  It doesn't have to be big, because for the most part you carry these products in other parts ...