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How a SmartWool Sweater Helps a Writer Stay Warm
I’m cold-natured, always have been, and don’t look forward to winter the way I wish I could, even in relatively temperate Raleigh, NC. I also live in an old, drafty house, where I spend many hours because I work from home. My office happens to be in the coldest area of the house: the lowest level of a split-level ranch. So needless to say, I focus a lot of my energies on staying warm.
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Apparel With Purpose
It's January. It's cold. It's dark. You have New Year's Resolutions to tackle. Thankfully, SmartWool makes apparel with purpose. Apparel that performs. Apparel that is meant to be active, live life, spawn an adventure, accomplish your task. As I ran in 20 degree temps on a dark Wednesday morning, I realized how much I appreciate and take for granted SmartWool's features and fabric. My morning runs have gotten easier thanks to SmartWool. The temperature management capabilities and athletic fit mean I can wear less layers and be more comfortable, focusing on my run, ...
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SmartWool Videos – Informative and Funny
For those of you who visited us at the 2011 OSM Invitational, we kept mentioning how much we wanted you to see the video tour of SmartWool's sock mill in Tennessee. Now is your opportunity. Please take the 4 minutes 51 seconds to gain a quick understanding of how our product makes it to your store and your feet. And for those who want a little chuckle, SmartWool and OSM were involved in the 2010 Reindeer Run in Charleston SC, a ...
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Keep Your Customers Funk-Free
In Specialty Outdoor, we appreciate originality. But, when it comes to selling, keep your customers funk-free and you're guaranteed to have retail success and loyal followers. Let's take a look at what we mean: Last weekend, Rion Smith and Cullen Mann participated in the Blue Ridge Relay. At roughly 25 hours and 208 miles, the BRR is a test of endurance, planning, and your gear. Put six sweaty dudes into a van driving and racing through rural NC with no ...
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You’re one order away from Travel Specialty
If you're in Outdoor Specialty, you're only one order away from being in the Travel Specialty market. Here's how to do it: Cross merchandise an area of your store with a travel focus. It doesn't have to be big, because for the most part you carry these products in other parts of your store, it just needs to be thoughtful. The display serves to remind your customer of their "commuter" travel needs, not just their backpacking or kayaking trip list. Create the display around an order of Osprey
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Where to See Sensational Spring SmartWool Socks
The time is near. Atlanta Shoe Show and EORA are just around the corner, along with the SmartWool Spring 12 preseason deadline. The OSM crew is setting up shop at both shows to make your ordering experience easy and convenient! Going to the Atlanta Shoe Show? We're bringing Key Account Manager Katie Stockhaus all the way from SmartWool corporate offices in Steamboat Springs, CO to assist with your order planning. Katie will have access to ASAP Fall inventory ...
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Smartwool insulates and regulates
Smartwool is a manufacturer of socks and clothing, products made from Merino Wool. Contrary to what some people think, wool is an insulator and temperature regulator, as opposed to a heater. Translation: Smartwool products perform incredibly, year-round, in any climate. I've been wearing my PHD Crew socks a lot lately in the hot, humid temperatures and my feet stay totally dry, but not hot. Just kicking around the house or at work and out on my downhill board I've noticed how truly functional wool really is. (Check out the most recent run I snuck in on Father's ...
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SmartWool and Rock/Creek Team Up for Scenic City Trail Marathon
Helicopters, mountain bike cameramen, and a star-studded cast of characters make this video shine with SmartWool and Rock/Creek awesomeness from beginning to end. Check out Scott Eddins at 1:45! Hope to see you at the next trail race!
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Smartwool Responsible for Amazing Longboard Run
Though I thought it had something to do with his skill, Felipe swore that it had everything to do with some new Smartwool socks. He had just put on a brand new pair of Smartwool PhD Cycling Ultralight 3/4 Crew socks, and bam, he nailed this perfect run of an infamous road known as "The Turkey." So if you're looking for a good warm-weather downhill skate sock, this may be the ticket to your success. Most likely it is.
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Why Wool? Woolology has the answers.
Every last thing you wanted to know about wool (or close anyway) can be found at Woolology. Smartwool knows why wool is the best material for socks, clothing and other items as well as how to take care of it, and its health benefits. Check out Woolology and you'll see why Woold and Smartwool are truly a smart choices.
