Portfolio

  • SNEWS names Rion Smith a top 10 Power Player

    Hello fans of OSM, Allow me to introduce myself.  My name is Spencer Cooke and I operate a small business in Asheville NC called Effort Inc.  I've been a sales rep in the paddlesports industry since 1996 and a multimedia producer for the past twelve of those years.  Why then, you might be asking, am I writing on the OSM website?  I'll explain. ******************************************************************************** As greenhorn sales reps, Rion Smith and I first met in 1997 at a surf kayaking event in South Carolina.  Three years later I found myself working for Rion at Outdoor Sports Marketing.  Since my stint as a full-time ...

  • OSM’s brands continue as leaders for their respective categories

    We are very excited that the outdoor industry retailers voted some of our brands as leaders in their respective categories in Snews (an outdoor industry publication). The survey polls a majority of our industry each year to ask which brands are leading sales. You can read the full article for hard goods at https://www.snewsnet.com/SNEWSFreebie/OutdoorSportsMarketingFriend.html What are the top-selling tent brands this year? MSR – 14% The North Face – 10% Kelty – 7% Marmot – 5%* Mountain Hardwear – 5%* Eureka – 5%* Big Agnes – 5%* Sierra Designs – 2.5% *Tied companies are listed randomly and all are considered statistically equal in terms of ranking. All ...

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